"Google's purchase of DoubleClick combines the two largest providers of online advertising delivery and is going to reduce substantially the market competition on which Web sites rely on to provide advertising," The Journal quoted Brad Smith, Microsoft's general counsel, as saying. Smith said that, taken together, Google and DoubleClick would handle more than 80% of the advertisements served up to third-party Web sites when a user pulls up a page, the Journal reported.
Let's hope the feds know what they are looking at and able to size this up. It just might put a bit to much power in the hands of Google.
People increasingly compare Google to Microsoft in the mid-1990s—at the height of its power, arrogant at times. Is that a fair comparison?
The comparison is absolutely false. And the reason it's false is that people do not understand the strength of the Microsoft monopoly. Microsoft had 90%-plus market share in a market where it was impossible to switch. And Google has neither. It certainly does not have that market as best we can tell, and it's trivial to switch. Microsoft hid behind the user-choice argument.
So if this goes through & Google does indeed handle more than 80% of the ads served up, it seem more and more like a monopoly. It is also the same strategy MSFT used to get everyone to use their products and put people out of business. Give away what others charge for to get them locked in to using your products. Analytics, free, optimizer, free, DoubleClick PPC management, free?, DoubleClick ad serving, free?