dmoz24 - 10:47 am on Apr 14, 2007 (gmt 0)

Not sure of technical details, but from a broad perspective this is a big deal for Google.

Meaning it controls a lot of online advertising..and doubleclick and adsense can maybe benefit from interacting with themselves with adsense poised to introduce pay per event advertisement..

In effect adsense gets lots of pay per event ads, maybe some of ppc will convert to ppe and vice versa.

All in all increase in ad inventory...

Later maybe increase in adspace as good will definately encourage open (seemingly) auction for ppc and ppe ads. Doing this in such a way keeping trackers who want free traffic would be a challenge in between.

I would recommnd google as a share as well....speaking of abroad general public eve view not talking in terms of pe ratios etc.

Cheers