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- Google
-- Google Finance, Govt, Policy and Business Issues
---- Google to acquire Doubleclick


Marcia - 12:47 am on Apr 14, 2007 (gmt 0)


From a copy of the press release on the DoubleClick [doubleclick.com] site:

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day.

That is HUGE! And they do have some of the biggest properties on the net on board, even via the affiliate channel.

The URL for the webcast of this afternoon's conference call [investor.google.com].


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