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- Google
-- Google Finance, Govt, Policy and Business Issues
---- Google to acquire Doubleclick


iblaine - 11:37 pm on Apr 13, 2007 (gmt 0)


So...Google gets a large online media company and Microsoft loses another bidding war. Valueclick's stock is rising on this news but VCLK is much different than Doubleclick. CJ represents the lions share of revenue for Valueclick while Performics is only a minor part of Doubleclick. This is big news but I don't see much changing in the advertising world, other than Google becoming more of an 800 lb gorilla than it already was.


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