-- Google Finance, Govt, Policy and Business Issues
---- Google to acquire Doubleclick
Marcia - 11:10 pm on Apr 13, 2007 (gmt 0)
Google and DoubleClick said their combination will offer media buyers and sellers more powerful tools for targeting and analyzing online advertisements and "serving," or placing them, on an even larger network of Web sites.
Two questions arise from this:
1. Are they including the Performics publishers/affilates in the larger network of websites referred to?
"It has been our vision to make Internet advertising better — less intrusive, more effective, and more useful," Sergey Brin, Google's co-founder and president for technology, said in a statement. "Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers."