jcoronella - 10:17 pm on Apr 13, 2007 (gmt 0)

Google has acquired it's first affiliate network - DoubleClick owned Performics. Makes sense that they have one of the cleanest in terms of merchant expectations and quality control. Performics is definitely a hobbled in terms of technology, but Google probably already has better. CJ (valueclick) and Linkshare up for grabs now?

Doubleclick also brings them some adserving tech they probably don't need, but more importantly, some more agency-experienced sales staff and a way cooler NY office than they have now - assuming DCLK still has that converted 6th floor skating rink.