mzanzig - 11:43 am on Apr 2, 2007 (gmt 0) His conclusion:
Don Dodge (Director of Business Development for Microsoft's Emerging Business Team) has posted some insights on the validity of such claims on his blog. While this is his personal opinion, I think Microsoft might still listen to him. :-)
DoubleClick could be a good strategic fit for Microsoft's AdCenter and online business. At some price it makes sense. The numbers have to work. Heck, Microsoft can even overpay a little and make it work in the long run. But, at $2 billion...I would pass.