mzanzig - 11:43 am on Apr 2, 2007 (gmt 0)

Don Dodge (Director of Business Development for Microsoft's Emerging Business Team) has posted some insights on the validity of such claims on his blog. While this is his personal opinion, I think Microsoft might still listen to him. :-)

His conclusion:

DoubleClick could be a good strategic fit for Microsoft's AdCenter and online business. At some price it makes sense. The numbers have to work. Heck, Microsoft can even overpay a little and make it work in the long run. But, at $2 billion...I would pass.