Have you read the Adsense.com thread yet?
Seriously, why didn't they just say to Google listen heres my story - please buy this domain name for a good reasonable amount and change they're domain name?
Imo the only reason they are doing this is for publicity. On that note OMFG OMG (etc, etc, etc) YouTube will NEED to change they're name. UTube, get a grip.
PS. Can they sue me for posting what I think on the internet? Serious question.