Chico_Loco - 5:28 pm on Aug 20, 2006 (gmt 0)

Google just signed up a deal for MySpace search traffic. They are the defaulty search engine in FireFox, which is leading browser and continuously growing.

Unless MSFT can start becoming proactive in forming these kinds of partnerships, then Google are not likely to lose a significant part of their marketshare.

The problem that Google has on the other hand is that the novelty of their brand is wearing off, and they have not seen much success in the majority of their other projects (no matter what the "coolness factor" of them may be.)

For now, the strategy to be Google should be for MSFT to provide an AdSense type system to webmasters that pays significantly more, and even that would be a very tough job.

Webmasters made Google, period. Before we see significant market diversification, webmasters need to start promoting other search services, period. Until there is something as attractive as Google to promote, then that's not likely, period.