Harry - 6:34 pm on Aug 14, 2006 (gmt 0)

I'm no lawyer - disclaimer blah blah blah - but I have gone through several trademark processes and I know that much about the law.

It's not a question of Google being evil - and by the way the motto is "do no evil" as opposed to "don't be evil." Not the same thing - if Google doesn't show that it works actively to protect its trademark, it can lose it. Whether or not the press and the public stop using Google it as a verb is beside the point.

It needs to demonstrate that it protects its trademark. I'm sure Jonson and 3M do the same thing, stopping the media from using their brand names as a generic term.

That people start to accuse Google and its staff of wrongdoing and bullying is not understanding the basic ppremise of trademark law and standard business procedures.

Google is doing what it must do and according to me, it's not news worthy.