clicks are only a small part of the equation. Advertising has so many aspects to it. Some advertisers don't even care if the ad is clicked on or given much attention to. The goal is to show the ad so many times on the screen that it gets in the viewer's head. Other times its more direct branding. regardless clicks is only one way to design an advertising campaign and, as people spend more time on sites like myspace, clicking will be less and less popular.