TypicalSurfer - 3:29 am on Aug 9, 2006 (gmt 0)

G$$G guaranteed myspace 900 million dollars so they weren't "picked" - they were high bidder. Other Ad system providers thought the price was too steep.

I've watched myspace users and I doubt the demographic has much value in terms of click through or ROI, the users are very focused on their "task", not ads.