Quadrille - 6:20 pm on Aug 8, 2006 (gmt 0)

We shall see, most folks on MySpace are too busy clicking on pretty pictures to think about text ads.

Never been there myself, but if you are right, why would google pay almost a billion to NewsCorp for for 4 years of ads?

its horrible for adsense publishers as the EPC for many many categories is going to drop like a rock. Why do you think that? Because you believe inventory will be sucked up by MySpace, or because you think unhappy advertisers will opt out of the content network?

The number of adsense pages will increase hugely; therefore the rate advertisers need to bid will drop. Therefore the amount paid to adsense publishers overall will fall.

There's no reason for Google to lose advertisers over this -though some will use filters; indeed, it is possible that Google will use this new outlet to seek more trendy, 'yoof' advertisers, which would help fill those cavernous spaces.

[edited by: Quadrille at 6:27 pm (utc) on Aug. 8, 2006]