Brett_Tabke - 10:38 pm on Nov 7, 2002 (gmt 0) Thanks Doc.
We need to see more employees of more companies talking with customers and users. In fact, we talked about exactly that in Chapter 4 of The Cluetrain Manifesto. Search down for the How to Talk subhead. It's near the bottom.
Doc's most famous for writing part of The Cluetrain Manifesto [gonzomarkets.com]
34: To speak with a human voice, companies must share the concerns of their communities.
35: But first, they must belong to a community.
36: Companies must ask themselves where their corporate cultures end.
37: If their cultures end before the community begins, they will have no market.