mburgess - 10:43 pm on Apr 5, 2002 (gmt 0)

I agree with Brett about Google's PPC model being different. Not only do they consider cost, but they also look at click-thru as well...which is something that Overture doesn't take into consideration. Overture it out for who can pay the most on a CPC basis whereas Google looks for relevance (and yes, cost to some extent).

Personally, what are they squaking over...they're schleping their sub-par results to Yahoo/AOL/MSN...