Chicken_Juggler - 4:54 pm on Feb 5, 2004 (gmt 0)
MS already has their search engine as the default page on almost all new computers. People are going out of their way to change it to Google. Google is not like netscape. You had to install netscape you don't have to install Google. NS lost because most people did not want to or even know how to download a huge program on a dial up modem and install it. Google is like a favorite channel not a software program. Some people like friends some people like surviver. Both groups are happy. Google has mind share. That will be very hard to beat. MS is tough but they could not make MS Cola and beat out Coke or Pepsi. It is the same thing with searh. Google got their first and in most peoples minds that is where you go to search. It will always be Google, Yahoo and then MS there is no way to get around it. There will be flucuations but the order will stay the same. As long as search is an easy search like changing a chanel Google will be top. Read the 22 immutable laws of Marketing. It covers a lot of this stuff.