I wouldn’t be so sure.
It kinda reminds me of an oasis recall on a vehicle. An oasis recall is treated like this: if the customer explicitly asks for the issue to be fixed, their warranty will cover the costs; but if the customer has no idea about the recall, then the dealership does absolutely nothing about the problem and not informing the customer about the problem until the coverage period has expired.
Take the latest big recall from Ford with their cruise control switches causing vehicles to go up in flames. If the media wouldn’t have broadcasted it across the US, odds are that Ford would have done an oasis recall on it, but as soon as people lost their homes or vehicles, all of the sudden it is an ‘important’ recall?
Just because someone/company takes ‘reasonable’ action to protect against a known problem doesn’t shelter them from responsibility/liability. Look at the whole Firestone/Ford tire problem that happened a few years back, not only did neither company think they should have to replace the faulty tires, they couldn’t even figure out who was actually liable for the damages.
The entire PPC idea was flawed at conception (IMO), it was a great marketing idea/gimmick that was full of holes from the word go. With so many people having access to the internet these days, anything that gets put out there is going to be hacked/reverse engineered by someone to find the exploits in it, i.e. any version of Windows ever available to the public. Until the day that company’s are held solely responsible for their products and not allowed to have some generic disclaimer that states “we provide this as-is and if it doesn’t work or gets compromised, TS and you will just have to deal with it” releasing them from all liability, this issue is going to continue, regardless of the product/service.
It’s kinda like years ago when you could buy something (just about anything) from a store and throw the receipt in the trash; you didn’t have to worry about the item not working or ‘going out’, things were made to last and were of high quality. With the flooding of the market place with mass amounts of products using cheap manufacturing processes and even cheaper labor, products today are mostly crap right out of the box. I think that technology has gone down that exact same path and will continue until a large entity like the federal government reins these companies in and holds them accountable for their products/services. Especially since many services offered are dealing directly with people’s money. Would people tolerate an online banking service that was full of security holes possibly allowing unauthorized access to their accounts? Of course not, the whole PPC isn’t really much different if you break it down to its simplest fundamentals.
But that’s just my take on it…