incrediBILL - 7:44 pm on Apr 7, 2005 (gmt 0)

This is still an idiotic can of worms as how can you determinine click fraud from curious lookers? Heck, I could click 10 ads right now with no intention of buying anything, but it's not FRAUD, I just want to see what they are offering.

Yes, it will lower their ROI, but I'm doing what the advertiser wanted, clicking on the ads to look at their wares. Does the fact I didn't buy make it a fraud click? NO. Does the fact 1,000 people didn't buy make it a fraud click? NO.

So the million dollar question is, other than the single or multi-point of obvious abuse which is easily detectable, how do you know about all the rest?

It's simple, you don't.

BTW, all the comparisons to CPC vs other media is silly, the other media like magazines, radio and TV are all sold on impressions. It's a different model, and the advertisers didn't want to pay for millions of impressions only the clicks, now they're whinging about the clicks.

CPA will be the only thing left standing if this doesn't go away and we all know how well CPA pays publishers.