sudden - 1:20 pm on Apr 6, 2005 (gmt 0)

Voxman, thatīs the point. Itīs hard enough for us experts to keep track, what do you think the standard PPC advertiser knows about IPs, Adsense and Clickfraud?The PPC companies are the only ones charging the advertiser, so the responsiblilty, from an advertiserīs point of view is theirs, 100%.

A few weeks, we had a click rate of above 90 percent for a very competitive, expensive keyword, for serveral days. More than 90 percent! We asked for a refund from Overture and got a reply, that a click rate of over 90 percent isnīt unusual at all, no refund. After all, the Overture support told us, you have to remember, Overture listings do not only apear on Overtureīs web site, but on all major search engines. Which would explain the high click rate. Excuse me? ;)

I had to read it twice. But thatīs what they said. Complete nonsense, made up for naive advertisers.

IMO, conversions will be the future. We see first Pay-per-Sale sponsored search companies and both Google and Overture are heading that way, with transparent cost-per-conversion directly in your account. Charging for the conversions instead of the click is not such a big step. Thatīs the future, I think, making click fraud a thing of the past.