Voxman - 12:53 pm on Apr 6, 2005 (gmt 0)
Well it's their job to prevent it plain and simple. I've been saying all along that a class action suit would be coming.
The reason they are responsible is because they accept our money for a service. They also profit from these internet bandits so IMO that makes them culpable. We pay for a service of one surfer for every click. If they take our money under that premise then they are required to deliver just that.
No offense to Addsense but where they really opened the game up to click fraud is when they started letting just about anyone in as so called partners. If they had of stuck to search results and only top flight online publishers it would have been a much better system.
We should have not have to police the problem, as we are the consumer. I don't have the time to constantly track down URL's in my logs. ROI is the real measuring tool for me ...not logs.
Eventually PPC will go the way of the Commodore PC and we will all be on to something new.