MarkHutch - 5:00 am on Apr 6, 2005 (gmt 0)

I've made pretty good money via PPC and I'm sure other here have done so as well. I hope in the future these companies will be more open about their practices. I really believe Google is trying it's best to keep everything on the up and up. The others I am less sure of.

There will be more lawsuits and possibly new laws unless all of these companies are more open with their customers about how and why they do things. Now that Google is a public company, shareholders and federal regulators are going to demand it and I think that's a good thing. These secrets lead to all kinds of speculation as to what is really going on. Everywhere in business EXCEPT Internet companies these ideas are patented for protection and then published or sold. Sooner or later the Internet is going to have to follow the same rules as everyone else in the business world.