incrediBILL - 4:45 am on Apr 6, 2005 (gmt 0)

Overture will get sued too, dont; worry. Visa and MC will not hold you accountable, they will reimburse you. Police and FBI have nothing to with this, you can't sue them.

Excuse me but Overture and Google seem to reimburse what they can detect and what is reported. There has to be some level of culpability and unless there is some smoking gun we're unaware of, like what happened in the tobacco industry hiding things, I don't see Google having a huge issue.

At some level this is the genius of AdBrite (yes pud, I'm giving you props) in that they only sell ads based on a time frame (day/week/month) or CPM, which makes the CTR fraud at that level irrelevent. The only problem is CPM could be defrauded but not quite as dramatically as CPC with less effort.