ShantiShunn - 9:27 pm on Apr 5, 2005 (gmt 0)

I agree with incrediBill on this one.

1) I don't see the case getting anywhere and definitely not getting money from G & Y.

2) I do see it being a catalyst for good overall as I think it will make them crack down even more in the way they audit their click-thrus.

Personal note: I think click fraud is a definite problem. I have had many campaigns of all sizes that I had to drop words due to sudden click explosions with no conversion. It has been happening since the GoTo days, and has been steadily getting worse over the last 6 years, but now it is finally hitting the front pages.

I hope something does get worked out soon in terms of true systems setup to monitor this type of thing, but just like the spyware industry, unscrupulous individuals and companies will always find a way to do it, and the monitoring needs to be constantly re-engineered.

That's my $0.02.