WebGuerrilla - 5:08 pm on Apr 5, 2005 (gmt 0)

from what I can see they've taken reasonable action to protect against it.

If you think they've taken reasonable action to catch click fraud, then you haven't spent much time investigating their systems. They are a complete joke. We built a click tool and ran it against our own listings to see how well they were protecting us.

The amount of clicks that got through were pathetic. Even when we would do ridiculous things like hammer a single $.10 term that normally only gets a couple of searches a week.

The burden to police fradulent activity should not be the responsibility of the advertiser. I hope they get hammered.