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---- BlowSearch Introduces PPC Program With Fraud Protection


kanetrain - 5:30 pm on Mar 24, 2005 (gmt 0)


Joe- It's good to see a company reach out and attempt to do some explaining. In my opnion, some explaining is definately in order...

I'll share my latest experience with blowsearch (through Kanoodle/Looksmart listings). These were the numbers over 90 days back when had listing there (through Kanoodle).

Blowsearch
Clicks - 2,887
Cost - $173.00
Conversions - 1
Revenue - 10.19

Contrast that with Google Adwords numbers... I won't give you total traffic that google has sent over the same time period, but I'll break out the last 2,887 clicks...

Google
Clicks 2,887
Cost $191.90
Conversions 42
Revenue $1272

I always like to look at numbers and let the numbers do the talking. Blowsearch's traffic just doesn't stack up. Your "search partners" deliver so much "phantom traffic" it's just hard to believe that this traffic is generated by humans... and if it's generated by humans, it's hard to believe that the humans actually know what they are clicking on when they click.

I've got ip tracking enabled and numbers there too. I don't even want to go down that road in this thread, but I definately could.

Joe... I don't know how you solve a problem like the one you've got on your hands, but it's going to take A LOT more than just giving advertisers the opportunity to block ips. A Lot Lot more.

Still, it is nice to see you guys taking some steps that the bigger engines should have done a long time ago.


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