Algebrator - 1:41 pm on May 8, 2003 (gmt 0)
I have a couple of text banners on low/non - commercial sites
that rank high in Google. Conversion rate is about the same
as for adwords and overture, little less than SERPs.
Ads are straightforward, informational, no hype.
I think there is a big difference between these and
those annoying animated gifs. More is less, it seems