redzone - 8:22 pm on Feb 13, 2005 (gmt 0)

Blaze,

With the new Google API, both Overture/Google keyword tools are auto-matable (I like that word)..

Anyone that spends much time building out keyword lists will tell you, that it's more than IQ and mastering the English language. Both Overture/Google keyword suggestion tools, will many times show you related terms, that are getting searches, that you didn't think of. If you can automate those processes (which we do), it's a true time saver...

I know I've digressed away from some of your original intent on the post, but most advertisers want a single interface they can manage all their Paid Search campaigns.

Here's a downside, most of the 2nd Tier PPC's dont have any way to delete an individual term automatically through their API...