blaze - 5:12 pm on Feb 13, 2005 (gmt 0)

Keyword research is not something you need with a management program.

I just want to create a creative, bid on the keywords, and then turn them off if my backend says I'm not converting.

I don't even need reporting. I can do all that backend.

Having to relog into umpteen different engines and turning keywords off/on is too much work and is why I don't bother for that last 10% of revenue.