blaze - 7:06 pm on Feb 11, 2005 (gmt 0)

Managing keywords.

The reason people don't bother listing on multiple PPC engines is the hassle.

But if you could list your keywords just once, and then have some software manage them across all possible PPC engines, wouldn't that be cool?

It would tell you when stuff doesn't convert, etc.

This will especially be exciting for the 3rd placed engines when MSN comes online and makes it almost necessary to have a intermediary software application managing your keywords.