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-- Pay Per Click Engines
---- Shopping.com annouces major CPC increases


redzone - 5:20 am on Jan 15, 2005 (gmt 0)


Shorebreak,

BizRate increased the same in some categories such as Health & Beauty.

But Other categories they are far below Shopping.com's new minimum:
Kid's & Family: $.20 versus $.75 for Shopping.com(some products)
Watches: $.50 versus $1.00

One of our client's who sells approx. 3,000 models of Timex/Fossil that range from $50-$150 retail, told me his entire watch products line will have to be removed from Shopping at $1.00 CPC.

The main point to remember is that Shopping.com forces you to bid a single price across all your products within a category. You can't select 10% of your products to be at one bid, and the remaining 90% at the minimum category bid.

Bizrate/Nextag allow you to specify individual bids for each product listing. But Shopping.com's display algo. recently moved to a "Top 3" get all the exposure, and the remaining listings only pay minimum category bid.


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