tedster - 6:10 am on May 1, 2003 (gmt 0)

Yes tedster the net is no more a free ride

I don't see how that follows from what I wrote. Just to clarify, I was using paid ads for my clients long before LS made their big change. I was doing PPC with GoTo soon after they set up shop. Inktomi PFI? From the first week. Yahoo banner ads, ads on smaller targeted sites - you name it.

It was clear that LookSmart needed to do something about their cash situation, and I was ready for it. Obviously either money or sweat equity is a requirement for any endeavor, online or off, and real employees need real money.

Yes, I agree with you, that is reality. Anyone dreaming about Money for Nothin' is a sucker waiting to be fleeced by the get rich quick boys. Spending money to make money was never the issue for me.

But the details of what LookSmart did and how they did it -- that was the problem.