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zk21 - 3:26 pm on Jun 29, 2004 (gmt 0)
An interesting concept... and i hope they succeed because it cant be a bad thing to have more competition in the contextual advertising arena.
I have talked with these guys and they have an interesting model. They are going to try and push the bids up on very niche categories so that they can pay publishers more than Adsense does and build their distribution network.