shorebreak - 11:54 pm on May 29, 2004 (gmt 0) [edited by: seth_wilde at 3:49 pm (utc) on June 1, 2004]
REALITY CHECK #1 - Enhance has VERY questionable traffic, and is well-known in the search marketing community as delivering fairly low-quality traffic; low-quality is defined as traffic that does not convert well. A few anecdotes:
a) In a 6-month test, one agency got 4300 clicks, 0.00% conversion, and an average stay of 6.7 seconds.
b) One marketer said 40%+ of his Enhance traffic was from click-farms (servers built by Enhance affiliates to generate clicks)
c) A midwest retailer said "In 4 years of using PPCs and trying most of them: [Enhance] is a joke. The only PPCs with quality traffic are Google, Overture and to a lesser extent FindWhat."
d) A VP of Search at a top 5 online agency reported that they've stopped putting any money into Enhance due to low ROI.
REALITY CHECK #2 - Enhance claims more searches/month than they have. They claim one billion searches per month on their network, but all evidence points to a mere 150M-200M searches per month. Many tier two search engines exaggerate their traffic numbers by including the total searches across their distribution partners' websites, but the only number that counts is that number of times those distribution partners' search results *include* Enhance's results.
[edited by: seth_wilde at 3:49 pm (utc) on June 1, 2004]