More on local search efforts at Google and Overture, and the IYP, from the Feb 16, 04 New York Times:
Starting March 1, users of SuperPages will be able to perform general searches by typing in any keyword or phrase, rather than being limited to the precise business categories created by SuperPages.
... SuperPages.com, the company will also offer to let advertisers bid for placement and pay only for the ads that are clicked on. ... The SuperPages changes follow similar upgrades at Switchboard, an Internet Yellow Pages company, that earlier this month abandoned the category search in favor of keyword search. SBC's SmartPages.com site will follow suit in coming months, according to company executives. [nytimes.com...]