seth_wilde - 5:44 pm on Feb 3, 2004 (gmt 0) [mediapost.com...]
Believing that it is uniquely positioned to dominate local search on the Internet, Verizon's Information Services arm has announced plans to overhaul its SuperPages.com site. The company's revamped Web presence, scheduled to debut on March 1, boasts a streamlined look without sacrificing anything in the way of information As for advertising, Verizon plans to offer both pay-per-click and set-fee arrangements. "[Advertisers] want it both ways," Palma shrugs. "Some want to pay a monthly fee and know exactly where they'll show up, others want to give pay-per-click a try." Pay-per-click advertisers (three, with placement hinging on geography and bid amount) will occupy the central slot on most of the results pages, with sponsored links lining the right side of the screen.