alexsel - 4:09 pm on Jul 12, 2011 (gmt 0)
Even if they were using Kenshoo bid management system, it would be top $15k/mo, so that leaves them $35k in profit from % of spend alone.
I'm not sure why you have % of spend and % of revenue and it seems to be that the cap at $250' is way too low when you're spending $500'. That means you're rewarding your ppc agency for reaching 50% ROI? That's ridiculous. I would replace that with 10% of profit instead. That will incentivize them to do better. No profit, no bonus.
Also, I would remove the flat fee. They make enough as it is to charge a petty fee like that. If they don't like it, I know several agencies that can do it as well for half the amount.