murmy - 1:49 pm on Jan 18, 2010 (gmt 0)

If you select keywords:

[free widgets] ie perfect match

instead of:

widgets ie broad match

If the broad match user also gets shown for the keyword "free widgets" which advertiser will get preference? Or is there no preference made on this basis?

It just seems to me, that logically someone targetting the exact keyword should be given a higher priority than someone who covered the keyword using broad match.