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- Advertising
-- Pay Per Click Engines
---- Facebook Ad Approval Followed by Disapproval


ergophobe - 11:21 pm on Sep 16, 2009 (gmt 0)


So I finally got an ad approved on Facebook and started running it in the suggested CPC range (about $0.75). No clicks in 6500 impressions. I decided to edit and try better targeting (narrower age range etc).

When I looked, it now has suggested bids of $2.30-$2.70. Since I would have to convert at 8% to break even on that, I left it.

Is it because of my terrible CTR, like getting a bad Quality Score in Google?

With MySpace I got cheap clicks, but no conversions, so I guess that's worse from a cost perspective. I know I pretty much never click on an ad in FB.

Any ideas on CTR for FB?


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