cleo7s - 9:19 pm on Nov 4, 2009 (gmt 0)

Hello Mkroon,

Broad match keywords are good for one purpose...getting you maximum traffic exposure on your ad netowrk of choice. They can also become a very pricey proposition, if, as KimClink says, you don't keep a vigilant eye on the exact searched phrases which brought you the visit(s). Keep an eye on these and update your Negative keywords at least every 3/4 days until you feel comfortable with your keyword library. You could also consider a Phrase match setting to minimize some of the fluff Broad match sends your way.

Just a thought