tonynoriega - 8:15 pm on Jun 5, 2009 (gmt 0)

ok, i am starting to get back into PPC. I did PPC for a software company about 3 years ago with Google, Yahoo and MSN.

I know things change, tools, methods, information...

i have Analytics already installed and have about a years worth of stats there.

what do i need to keep in mind for getting back into the PPC game...

what has changed?
any tips tricks?

i want to do some serious conversion goal tracking as well.

thanks