ildarius - 3:23 pm on May 13, 2009 (gmt 0)

specifically click fraud. It’s extremely important to address the problem because it ultimately affects the consumers, meaning what they end up paying.

It doesn't necessarily mean that they will consult companies on how to better catch the fraudsters. They may be implying some kind of a severe criminal punishment for people that are involved in click fraud. May be they'll start giving exemplary punishments, like they did with illegal downloads.