“Click fraud should be at the top of the priority list with Obama and the F.T.C.,” said Jeff Chester, executive director for the Center for Digital Democracy, an advocacy group. “The F.T.C. has seriously lagged in coming to grips with the problems surrounding the online ad market, specifically click fraud. It’s extremely important to address the problem because it ultimately affects the consumers, meaning what they end up paying.”
Click fraud continues to be fueled by Web sites that offer to pay people to click on ads to artificially increase revenue. These networks can hide behind servers that mask the click’s origin.