shorebreak - 9:58 pm on Dec 24, 2003 (gmt 0) One man's opinion,
GoToast's marketing and buzz-creation was done very well; it's product, however, has not gotten many kudos from people who've actually implemented it at scale. To anyone who's been optimizing large $100K+/mo paid search campaigns for any significant period of time, GoToast's value has been more administrative than anything else. That's good, but the real problem in large CPC campaigns is optimizing ROI, and in that regards, GoToast is no better than the $50/month PC-based tools out there.
One man's opinion,