woop01 - 2:36 pm on Jan 29, 2009 (gmt 0)

I don't care one bit about it other than from the perspective that if they do start controlling it my ROI would go up and thus the amount I'm willing to pay for clicks would go up as well.

Our bids are based on how well the clicks perform regardless of whether they are legitimate or fraudulent. The only time I even think about click fraud is when the report comes out each year. Otherwise, if a site in the content network doesn't perform, they get cut. I couldn't care less why they aren't converting.