- - Advertising
- -- Pay Per Click Engines
- ---- Click Fraud Rate Up to 17.1pct in Q4 2008
gregbo - 2:19 am on Jan 29, 2009 (gmt 0)
|Even on their own site the click fraud index doesn't go into any detail about the methodology. I'm sorry, but I'm calling BS on this. |
Heh. Nobody goes into detail about methodology (except people outside of the online advertising industry who just approach the subject as an academic problem).
As always, my advice: Study the Internet protocols and the architecture; get informed about what can and cannot be known about HTTP traffic.
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