edit_g - 12:26 am on Jan 29, 2009 (gmt 0)

Even on their own site the click fraud index doesn't go into any detail about the methodology. I'm sorry, but I'm calling BS on this.

According to them it's "the industry’s first independent third-party click fraud detection service". But, hang on, they sell software that helps people detect click fraud. Great PR and people are eating it up, but I don't see how their very limited and probably inaccurate data is adding anything to our understanding of click fraud.