incrediBILL - 3:54 am on Sep 10, 2008 (gmt 0)

It's only silly if you have money to burn...

It doesn't take much money to figure out which PPC program delivers the best results.

While Google may deliver the most traffic, it's possible it may not deliver the most sales. Other PPC programs may deliver more traffic that converts, but you won't know which is best for your site until you test them.

You don't need that much money to test this theory, you just need to be able to accurately track the results.