Tomatinns1 - 6:26 pm on Aug 12, 2008 (gmt 0)

It would be very helpful, in a macro way, if we could know the approximate results that we should expect in a PPC program for a small boutique mid priced hotel in a California Coastal City.

Specifically, what is the approximate minimum, maximum, and average Click Through Rate that we should expect?

And, what conversion rate should we expect? Just a general range, or average, will be very helpful.

This type of "Par" expectation for both Click-throughs and Conversions would be very helpful, as we tweak our way through this confusing experience.