LifeinAsia - 6:10 pm on May 28, 2008 (gmt 0)
Citysearch...pays commissions to its salespeople based on the number of clicks their customers' ads receive, providing an incentive for click fraud, according to the lawsuit.
Can't really think of another way to base a salespersons commission on other than account revenue. Are there other models used in PPC sales?
Well, the obvious would be commissions on non-fraudulent click revenue. In other words, implement fraud detection measures and only bill the customers and pay commissions on non-fraudulent clicks.