seth_wilde - 4:47 pm on Apr 16, 2008 (gmt 0)

Yahoo's audience does seem to be quite a bit less technical. While Yahoo might have around 20% of a normal campaign's ad spend, if you run a campaign for something like usenet, or enterpise software you are going to see it taking up a much smaller percentage of the spend.

And as shorebreak has pointed out, in other areas Yahoo is going to make a larger than average percentage of overall spend (but still smaller than google).